OLUWATISHE ELESINNLA
UX/UI DESIGNER | DATA ANALYST | WEB DEVELOPER
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Role
UI/ UX Designer
Responsibilities
Visual Designs
Sketching & Mockups
Mockups
Prototyping
Duration of 12 months
Durnation
My Internship at Furtrieve
Introduction
I spent a year working for the Furtrieve company, designing frames for a project called Community. For the first eight months, I was an intern, but once my internship ended, I was asked to stay on as a contractor to complete my work.
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During this time I was able to marry a preexisting design frame and astetic with my own UI concepts. I also used my knowledge as a UX designer to make the process user frriendly. I created the user interface and concept layout of these sections of the app, and more.
About The Buisness
Furtrieve is a company that specializes in GPS-based collars for dogs, offering an extensive application centered around dog communities.
The company's Service consists of a wireless device, service, and mobile applications to help pet owners communicate with, monitor, track, and locate their pets. ​
Background
The case study focuses on adding three distinct features to Furtrive Community. Community is an application created by Furtrieve that helps pet owners connect and interact with other people, groups, and events, fundraisers and pet trends in the area. People are all about their pets, and in today’s world of social media, pets tend to get more attention than humans. I sacrifice humans and don't seem to mind making it. About 65 percent of pet owners post about their furry friends on social media an average of two times per week.
Unfortunately, the world we live in has become more isolated due to social media, and making friends has become a rather difficult task. People often avoid making friends due to a fear of rejection or lack of social availability, but if there was common ground then bonding with others would be alot easier, so why don’t we start using the love of pets for good? If so many people enjoy being around pets, then a pet focused platform that promotes human interaction could increase the chance for human interaction, and the pets can have a good time as well!
The creation of a brand new social media application would need some of the standard features
Next, there would need to be for the users to share their pet’s mood throughout the day.​
Create a place where businesses can find and post about lost dogs.
The Problem
How can the new social media application incorporate essential standard features to enhance user profiles and facilitate meaningful connections?
In what ways can the proposed social media application introduce a dynamic and real-time feature for users to effectively share their pets' moods throughout the day?
How might the new social media application address the absence of a dedicated space for concerned people to efficiently find and post about lost dogs, enhancing community safety and pet well-being?
Fundraising
The Goals
Profile & Social Media Forum​
About My Day​
Lost & Found​
The Profile and Social Media Forum
With the creation of a brand new social media application would need some of the standard features. There would need to be a way for the users to present themselves and learn about other app users. User profiles play a pivotal role in personalizing the Furtrieve Community experience. By allowing members to present themselves comprehensively, we enhance the sense of identity within the platform. Users can share their pet-related interests, experiences, and even connect on shared hobbies. The ease of exploring other users' profiles facilitates organic interactions, making it simpler for individuals to initiate conversations and build connections.
About My Day
This feature is for the users to share their pet’s mood throughout the day.​ The motto of Furtrieve basically makes it known that pets are just as important as the technology that the users can interact with. By enabling users to share their pets' moods and daily activities, we tap into the emotional connection between pets and owners. This feature not only provides an avenue for users to express themselves but also creates a continuous narrative of their pets' lives. This real-time engagement fosters a sense of community, encouraging members to actively participate and share in each other's joys and challenges.
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Lost & Found
This is a space where conserned people can find and post about lost dogs. The creation of a dedicated space for lost and found pets addresses a critical need within the community. Pet owners often face distressing situations when their furry companions go missing. The Lost & Found Hub serves as a vital resource for both individuals and businesses to contribute to the swift recovery of lost dogs. This feature aligns with Furtrieve Community's commitment to not only building connections but also ensuring the safety and well-being of its members' pets. It reflects a community that cares for one another beyond virtual interactions, extending support in times of need.
Target Audience
Personas
Based on the previous research supplied by the company, I came up with the following personas:
Meet Alex, a dynamic 34-year-old professional residing in the suburbs. With a flexible schedule, Alex leads an active lifestyle, balancing work, outdoor activities, and a profound love for pets. Living with Max, an energetic Border Collie, and Luna, a playful Siamese cat, Alex considers these fur companions integral members of the family.
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After the challenges brought by the pandemic, Alex feels a renewed sense of the importance of social connections. Eager to reintegrate into the local community and provide Max and Luna with opportunities to interact with other pets, Alex is on the lookout for a platform that not only captures their daily adventures but also facilitates group activities and engagements.
Driven by a tech-savvy nature and a passion for community engagement, Alex envisions a space where Max's exuberance and Luna's playful antics can be shared with like-minded pet enthusiasts. This isn't just about posting updates; it's about fostering a sense of community, arranging meet-ups, and allowing Max and Luna to participate in group activities.
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As the world opens up after Covid, Alex's desire to create shared experiences for Max and Luna takes center stage. The quest for a pet-centric platform becomes more than just a search for convenience; it becomes a dynamic journey to provide Max and Luna with a fulfilling social life and to rekindle the joy of shared moments with fellow pet owners in the local community.
Alex
Meet Alex
AGE:
RACE:
OCCUPATION:
STATUS:
LOCATION:
34
Mexican
Marketing Maneger
Married
Urban area
Goals
Share Pet's Adventures: Alex seeks a platform to share Max's daily adventures and connect with fellow pet enthusiasts.
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Community Engagement: Looking for a centralized hub to engage with the local pet community and access information on animal welfare causes.
Personality:
Frustrations
Concerns about exposing Rocky to unfamiliar pets and environments, the lack of a pet-centric platform that understands the need for a gradual and personalized approach to social interactions.
Feelings
Anxious about potential negative experiences for Rocky, but hopeful about finding a platform that aligns with her cautious approach, allowing Rocky's unique personality to shine through and fostering positive social interactions.
Personality
Tek- Savvy
Enthusisastic
Community Advocate
Adventerous
Taylor
Meet Taylor
Meet Taylor, a 28-year-old graphic designer thriving in the heart of an urban landscape. Embracing the fast-paced energy of city life, Taylor finds joy in balancing a demanding career with a vibrant social circle. Sharing this dynamic lifestyle with Rocky, an adventurous Labrador Retriever, Taylor sees in him not just a pet but a cherished companion.
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Having recently transitioned to the city for a promising new job, Taylor felt a void in the bustling environment – the absence of the close-knit pet community that once defined daily life. Missing the camaraderie and shared experiences with fellow pet owners, Taylor sought a solution to seamlessly integrate into the urban pet scene.
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Driven by a tech-savvy and design-oriented mindset, Taylor values simplicity and efficiency. Recognizing the need for a pet-centric social media platform, Taylor envisions a space where Rocky's vibrant personality can effortlessly shine. This isn't just about sharing routine pet stories; it's about creating a genuine connection with the local pet community.
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In the quest for a platform that aligns with Taylor's lifestyle, the emphasis is on not just finding a network of pet enthusiasts but also on providing Rocky with an individual presence. Before considering introducing themselves to another pet, Taylor prioritizes a platform that respects and showcases Rocky's unique character – a testament to the meaningful connections that can be forged within the urban pet parenting experience.
AGE:
RACE:
OCCUPATION:
STATUS:
LOCATION:
28
Asian
Software Engineer
Single
Urban area
Goals
Connect with other pet owners, create a platform where Rocky's personality can shine, ensure a positive interaction for Rocky, and gradually expose herself and Rocky to new social experiences
Personality
Cautious
Pet- focused
Adventurous
Caring
Introverted
Caring
Committed to creating a safe and enjoyable environment for Rocky
Frustrations
Concerns about exposing Rocky to unfamiliar pets and environments, the lack of a pet-centric platform that understands the need for a gradual and personalized approach to social interactions.
Feelings
Anxious about potential negative experiences for Rocky.
Hopeful about finding a platform that aligns with her cautious approach, allowing Rocky's unique personality to shine through and fostering positive social interactions.
Meet Evelyn, a wise and warm 58-year-old retiree, and her cherished companion Max, a seasoned Golden Retriever navigating their golden years together. Evelyn's goals include safeguarding Max's well-being, seeking social connections with fellow pet enthusiasts, and integrating technology into their routine for an enriching pet care experience. Her nurturing personality, marked by warmth and patience, is complemented by an openness to new discoveries.
Frustrated by limited local resources and occasional isolation, Evelyn yearns for a supportive community. In the app, Evelyn finds value in documenting nad sharing her pet's life in a diary for Max's well-being, a supportive community for sharing experiences, and an easy-to-use platform crafted for users navigating technology in their golden years.
Evelyn's life is enriching, and she takes journey and stride with self care, connection, and the celebration of a life well-lived. In her journey, Evelyn's two adult children find reassurance whe ntheir mother updates them about their beloved childhood dog, providing them peace of mind about their furry family member's well-being and their mother's joyful engagement in a vibrant pet community.
Evelyn
Meet Evelyn
AGE:
RACE:
OCCUPATION:
STATUS:
LOCATION:
58
Caucasian
Retiree (former school teacher)
Married
Suburban area
Goals
Pet's Well-being: Evelyn's primary goal is to ensure Max's golden years are filled with comfort and joy. She wants to monitor Max's daily activities and ensure he stays healthy and happy.
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Social Connection: As a retiree, Evelyn looks for opportunities to connect with like-minded individuals who share a passion for senior pet care and companionship.
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Tech Integration: While not a tech expert, Evelyn desires a user-friendly platform that seamlessly integrates into her daily routine.
Frustrations
Limited Local Resources: Living in a quieter neighborhood, Evelyn feels limited in accessing local resources for senior dog care and support.
Isolation: As a retiree, Evelyn experiences occasional isolation and sees the app as a means to build connections and share experiences with others.
Personality
Nurturing
Patient
Calm
Extroverted
Sharer
Curious
Community Oriented
Feelings
Joyful Moments: Finding joy in the small, everyday moments with Max is essential for Evelyn. She seeks a platform that captures and celebrates these moments.
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Concern for Max: As Max ages, Evelyn wants to stay vigilant about his health and well-being, and the app's features align with her concerns.
User Needs
Based on the personas, I was able to pinpoint what would be improtant features that would need to be included in the app.
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Daily mood and health tracking
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Activity monitoring
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User profiles and forums
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Community engagement
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User-friendly interface
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Seamless daily routine integration
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Shared tips and experiences
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Advice from experienced pet owners
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Information on local pet services
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Accessible directory of nearby businesses
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Virtual socialization opportunities
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Events, meetups, and group activities
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Feature to capture and celebrate daily pet moments
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Personalized pet care experiences
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Simple navigation
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Accessibility features for older users
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Feature for businesses to post about lost dogs
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Community-driven lost and found section
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About My Day feature for sharing pet's mood
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Emotional well-being tracking
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Tailored content for senior pet care
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Features catering to aging pets' needs
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User-generated content features
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Opportunities for storytelling
Color Pallete
Primary
Futura-pt
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Futura
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
#000000
#DAF6F8
#42BFCC
#FFFFFF
#FF4142
#0098A3
Secondary
#48A4FF
#34C759
#FFCC00
#CA95EB
Font
Ideation
During a creative brainstorming session employing the Crazy Eights technique, I delved into rapid idea generation to explore a multitude of concepts efficiently.
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Following this, a more comprehensive examination was conducted on two specific ideas that stood out to me during the sketching session. This involved assessing their potential longevity and viability.
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To make an informed decision on which idea to pursue further, I subjected the two selected concepts to a scoring process. This evaluation was based on how well each idea aligned with the identified user needs, ensuring that the chosen direction resonates effectively with the intended audience.
